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péro

 

The label was launched by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology.

péro means ‘to wear’ in Marwari which is the local language of Rajasthan. péro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The indianess of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique.
The resulting garment evoke some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India.The look is not about an age group or season, it is about a mindset , a willingness to incorporate the effortless style of the local people in ones attire.

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